Beginning now, Google will begin penalizing websites which use popups (also referred to as “interstitials”) on their own pages. Particularly, there are three elements — based on Google — that may get the site penalized:
- Showing a popup that covers the primary content, either soon after the consumer navigates to some page in the search engine results, or while they’re searching with the page.
- Displaying a standalone interstitial the user needs to dismiss before being able to access the primary content.
- Utilizing a layout in which the above-the-fold area of the page seems much like a standalone interstitial, however the original content continues to be inlined beneath the fold.
By blocking interstitials, Google wishes to encourage websites to produce readily available user encounters. For example of popups that Google sees as “intrusive”:
Like a store owner, which means that you should no more have popups on your website that buyers must close before being able to access the primary content, for example e-newsletter register boxes or store purchase bulletins. This may be a frustrating blow for your marketing efforts, but here are a few methods for you to get customers’ eyes on content you would like them to determine:
- Banner advertising. Working some ad’ space to your design is a terrific way to let customers know of the big purchase you’re getting, or even the free delivery that’s on offer on certain orders. For suggestions about creating banner advertising, look at this!
- Email promotions. Keep customers informed with email promotions detailing your present offers. For more information regarding how to use e-mail marketing, read this publish.
- Prominent email signup boxes. Again, you might have to redesign your website a little to obtain certain content observed. Should you presently have an interstitial that collects customer emails, consider redesigning your website navigation to ensure that there’s a leading email signup box around the homepage.
Google’s new popup policies might mean making some business changes, that is never easy. But by remaining on their own advantages, your website will stay searchable…and lucrative!
Have you got any queries about Google’s new interstitial rules? Question them within the comments!